Within three years of launch, Flooring Xtra had become New Zealand’s largest flooring company. The appeal and success of Flooring Xtra can be attributed to the philosophy that lies at the heart of the brand. Based around a co-operative model, each store is owned and operated by a local with experience in the flooring industry. Stores in the Flooring Xtra group have the advantage of stronger buying power, access to marketing resource and a pool of knowledge to tap into from their peers.
Flooring Xtra is New Zealand’s largest flooring brand, with 60+ retail stores nationwide.
If you’re new to our story then it may come as a surprise to you to learn that the Flooring Xtra brand is still relatively young. Founded in 2008, Flooring Xtra was formed by ten companions working in the flooring industry who were dissatisfied with the brand offering available to Kiwi consumers. The friends banded together to establish Flooring Xtra, a business built upon the belief that community based organisations were more effective than corporations.
“Flooring Xtra isn’t a product of leveraged corporate takeovers and investment banker buyouts as you often hear these days, but rather a story of family and Kiwi ingenuity.”